After a week, I collected the responses to the questionnaires and began analysing them. I got a total of 27 responses, although 4 of the responses were from people who said they weren't interested in grime or dubstep music and so weren't in my target audience. These responses weren't ignored, but they weren't seen as important as the others. I also included some graphs for some of the questions that I wanted to be better represented.

1. Are you interested in grime or dubstep music?
27 responses: 23 Yes / 4 No

2. How old are you?
27 responses: 12 11-15 / 14 16-21 / 1 22+

3. Are you male or female?
27 responses: 24 male / 3 female

4. Do you read any music magazines?
27 responses: 10 Yes / 17 No

5. If not, are there any magazines for the music genre you are interested in?
17 responses: 7 Yes / 6 No / 4 Not sure

6. If not, would you be interested in one?
8 responses: 7 Yes / 1 No

7. If so what are they called?
10 responses: 2 NME / 3 Kerrang/ 1 Rolling Stone / 5 RWD/ 2 Vibe

8. Do you read any of them regularly?
10 responses: 7 No/ 3 Yes

9. What price are they?
5 responses: 3 free, 2 unsure

10. Do these magazines just promote artists or give feedback too?
7 reponses: 5 Promote artists / 2 both

11. If they do give critical feedback, do you trust the writer's judgement?
2 responses: 2 Yes

12. If they don't, would you be interested in their genuine opinions?
3 responses: 2 Yes / 1 No

13. If a new magazine about the genre was released into the market, would you be interested in reading it?
27 responses: 20 Yes / 5 possibly / 2 No

14. How often would you like this magazine to be available?
27 responses: 10 weekly / 2 fortnightly/15 monthly

15. How much would you be willing to spend on it?
27 responses: 4 £1-2/ 6 £2-3/ 11 £3-4/ 5 £4-5/ 1 £5+

16. What would make you buy the magazine?
27 responses: 3 Price/12 interviews/ 6 reviews/2 free gifts/2 different features/ 2 artists featured


17. Would you buy a magazine based entirely on it being about grime/dubstep music?
27 responses: 10 Yes/7 Possibly/10 No

18. Would you subscribe to the magazine if you could?
27 responses: 4 Yes/8 Possibly/15 No

19. How big an audience would you expect the magazine to have?
27 responses: 6 small / 19 medium / 2 big

20. What kind of artists would you like to see featured?
27 responses: 11 big names/4 low profile lesser-known/ 12 both

21. Are there any specific artists you'd like to see featured?
20 responses: 11 Ghetts/ 10 Wiley/ 8 Little Nasty/ 8 Griminal / 7 P-Money/10 Chase + Status/ 5 Chipmunk/ 6 J2K/ 2 Newham Generals/ 6 Scorcher/ 3 Borgore/ 7 Dot Rotten/ 2 Maxsta/ 1 Emelkay

22. Would the inclusion of these artists make you buy the magazine?
27 responses: 25 Yes/ 2 Possibly

23. What free gifts would persuade you to buy the magazine?
27 responses: 7 posters/ 10 CDs/ 4 ipod case/ 3 t-shirt/2 none/ 1 tickets

24. Would you like the magazine cover to look simple or busier?
27 responses: 16 simple/ 1 busy/ 5 in between/ 5 don't care


25. Do you have any ideas for the title of the magazine?
4 responses: 4 no

26. Do you have any ideas for the slogan of the magazine?
4 responses: 4 no

27. What kind of tone would you like for the magazine?
27 responses: 12 informal/ 5 formal/ 10 in between

28. Would you write to or send music to the magazine?
27 responses: 7 Yes/6 No/14 Possibly

Results from the first few questions show that my audience is mostly teenage males, and that most of them didn't read music magazines, mainly because there wasn't or they weren't aware of any magazines dedicated to their chosen genre.

One thing that particularly shocked me about this, was that only 5 people could name Rewind magazine, a magazine for grime and dubstep music, which shows that they haven't been advertising very well. This is something that mostly won't affect me when making my magazine, but if I was actually trying to create a real one for the buying public then it's something I'd have to really take into consideration. I could possibly make it obvious on the front cover by mentioning it's a music about grime or dubstep music, although any artists featured could do this for me.

The feedback on the questions about the content of the magazine showed that the magazines they read mostly just promoted the artists, those that did give feedback appeared to go down well and they'd like those that didn't to do so too. They also appeared to want this writing to be somewhere in between informal and formal, with one person commenting they wanted it to be "friendly but with no embarrassing jokes" and another said they wanted it to be "informal but still professional."

Concerning the cover, it appears that the simple look is preferred to the busier ones. This perhaps shows a difference in the target audience of the magazines as RWD also has a simple look while NME was quite busy. Unfortunately there were no ideas as far as titles or slogans go so I'll have to create one myself. They did however give me an idea of what kind of artists to include: mostly big names from within the genre, which seem to sell the magazine simply by having them in it.

There are several other results that make minor differences to the magazine I create, but mostly they are important for if I was creating a real magazine to sell. For example, with the possibility of people wrtining to or sending in their own music and a decent prospective audience for a niche market, there's the potential to create a community around the magazine which people would want to become a part of and be featured in it. These could also possibly be featured in free CDs given away with the magazine as the CDs appeared to be the most popular choice, although one of the other questions showed that the free gifts didn't appear to be that important in selling the magazine, the content was.