The questions are:
1. Are you interested in grime or dubstep music?
2. How old are you?
3. Are you male or female?
4. Do you read any music magazines?
5. If not, are there any magazines for the music genre you are interested in?
6. If not, would you be interested in one?
7. If so what are they called?
8. Do you read any of them regularly?
9. What price are they?
10. Do these magazines just promote artists or give feedback too? Promote artists/ give feedback/ both/ neither
11. If they do give critical feedback, do you trust the writer's judgement?
12. If they don't, would you be interested in their genuine opinions?
13. If a new magazine about the genre was released into the market, would you be interested in reading it?
14. How often would you like this magazine to be available? Weekly/ fortnightly/ monthly/ every 2 months
15. How much would you be willing to spend on it?
16. What would make you buy the magazine? Price/ interviews/ reviews/ free gifts/ other
17. Would you buy a magazine based entirely on it being about grime/dubstep music?
18. Would you subscribe to the magazine if you could?
19. How big an audience would you expect the magazine to have? Small/ medium/ big
20. What kind of artists would you like to see featured? big names/ low profile lesser-known/ both
21. Are there any specific artists you'd like to see featured?
22. Would the inclusion of these artists make you buy the magazine?
23. What free gifts would persuade you to byy the magazine? posters/ CDs/ ipod case/ t-shirt/ other
24. Would you like the magazine cover to look simple or busier? simple/ busy/ in between/ don't care
25. Do you have any ideas for the title of the magazine?
26. Do you have any ideas for the slogan of the magazine?
27. What kind of tone would you like for the magazine? informal/ formal/ other
28. Would you write to or send music to the magazine?
The majority of these questions are simple yes or no answers and any that are more complicated are specified by having the options next to the question. This makes it quite easy for those taking the questionnaire.
I then created this questionnaire on surveymonkey.com and shared it on social networking sites to get my friends to answer it.
I also posted the questionnaire on forums dedicated to grime and dubstep music, like puregrime.co.uk and grimeforum.com, to make sure I get a large amount of answers from my target audience.
This is great research, Josh. You have certainly pinpointed the target audience for your publication and I am delighted to see that you also used the media that they use to access them. This is EXACTLY what you ought to be doing. Using closed questions is a smart move too because it allows you to control the variety of responses and make the information gathered more manageable. This thorough research will really inform the product.
ReplyDeleteCan we see the results of all this research please? That would really help. Pictorial representations tend to work well.
ReplyDelete